MUMBAI: India’s leading beverage company Parle Agro today announced Superstar Salman Khan as the brand ambassador of its fruit juice drink Appy Fizz.

Salman, whose “stylish, macho and magnetic attitude” make him a “seamless fit” for the brand, will feature in its newest #FeelTheFizz campaign, read a statement.

“I am positive the fans and the brand’s consumers will Feel the Fizz,” Salman said.

Last year, the brand had associated itself with TV show “Bigg Boss 11”, hosted by Salman.